ALGO & Partners
ALGO & Partners — on the ground in Africa
ALGO

YOUR COMMERCIAL REPRESENTATION
IN SUB-SAHARAN AFRICA

Are you a premium brand? We grow your sales in Africa by activating the right influencers: travel agencies, concierge services, corporates, private banks, airlines, institutions and B2B influencers.

Why grow your business in Africa?

Because premium African clienteles are experiencing the strongest growth in the world today.

The continent counts more than 122,500 millionaires, 348 centi-millionaires and 25 billionaires, with growth in major fortunes estimated at +65% by 2035 — the strongest in the world.

A significant share of this clientele's luxury, shopping and tourism spending takes place internationally, particularly in Europe.

Why ALGO Partners?

Your commercial development in Africa starts with the right influencers.

ALGO Partners supports brands, hotels, destinations and quality tourism players in their commercial development across Africa by connecting them with key influencers: high-end travel agencies, concierge services, corporates, airlines and institutions.

We present your offers, organise B2B meetings, train influencers, develop your visibility within professional networks and ensure continuous commercial follow-up to turn these contacts into concrete opportunities.

With ALGO Partners, you benefit from a local, flexible and immediately operational commercial representation — without having to set up your own structure in Africa.

Professional business meeting in Africa
Corporate networking in Sub-Saharan Africa

WE GROW YOURREVENUE IN AFRICA THROUGHRECOGNISED B2B PROSPECTS

  • B2B Representation01
Professional handshake with the map of Africa

LEADING BRANDSTRUST US

ALGO Partners supports prestigious brands (Galeries Lafayette, Hotel Napoléon, Luxe Infinity, etc.) seeking commercial representation across the main markets of West and Central Africa.

Our mission is to build bridges between our partners and a qualified network of influencers — travel agencies, concierge services, airlines, corporates, institutions and influence relays — to generate lasting commercial opportunities with premium African clienteles.

Map of Africa highlighting ALGO & Partners' reach

90+

Premium travel agencies

6

African markets

8+

Years on the ground

  • We support 4- and 5-star hotels, resorts, boutique hotels and MICE destinations seeking to strengthen their visibility and grow clientele from Africa.

    Through our on-the-ground presence, we brief key influencers on each property's strengths, organise commercial presentations, product training and prospecting actions to generate qualified recommendations and bookings.

    Our reference partners: Hôtel Napoléon Paris, a 5-star property steps from the Champs-Élysées, recognised for its elegance and personalised service.

FounderAlexis Darne, founder of ALGO & Partners, on the ground in Senegal
Your development team in Africa

Your development team in Africa

Based in Dakar, ALGO Partners supports international brands and organisations in their commercial development across Sub-Saharan Africa. Our team comprises three full-time collaborators, supported by a network of partners and experts mobilised according to markets and projects. This structure combines proximity, responsiveness and in-depth field knowledge to identify the best opportunities, build lasting relationships with key prescribers and deliver concrete commercial support.

Voir sur LinkedIn

The African market cannot be understood from a distance. It must be lived.

A COMMERCIAL PRESENCETHROUGHOUT THE YEAR

Commercial development in Africa relies on the quality of relationships, regular exchanges and a sustained presence with the market's key prospects.

01

Targeted B2B meetings

One-to-one meetings between our partners and key prospects in every market.

02

Commercial prospecting

Identification, qualification and development of new opportunities in priority markets.

03

Field presence

Regular visits to present new offers, support teams and strengthen product knowledge.

04

Network animation

Training, product presentations, events, commercial challenges and B2B & Incentive platform management.

05

B2B communication

News, new offers and professional campaigns across our network throughout the year.

06

Reporting & recommendations

Action monitoring, field feedback, competitive intelligence and strategic recommendations.

Our goal: turn a qualified network into concrete commercial opportunities.

Get in touch

LET'S OPENTHE DOORS TO AFRICA

Looking to grow with a high-spending African clientele, or to strengthen your presence across Sub-Saharan African markets?

ALGO Partners puts its network, on-the-ground expertise and privileged relationships with key market influencers at your disposal to build a lasting growth strategy.

Let's discuss your project.

Head office

Dakar – Senegal

Operational network

West & Central Africa

Let's discuss your project